Here's a poster I came across in the city this week:

I love it. Imagine the fun of sharing these tic tacs with your friends - you have the disco ball, I'll have the Kombi van.

There might be many ways to bring attention to a low-interest product - ask an artist like John Maeda to do something crazy with it, invite passionate customers to show why they love?your product - who knows. I doubt, however, that creating and advertising a?fake product that's more interesting than your real product is the optimal method.